Sunday, December 18, 2011

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Learn About The Different Types Of Fabric Labels

Fabric labels are something consumers often take for granted, but if you are a clothing manufacturer, then you know how important they can be to distinguishing your brand and giving buyers an instantly recognizable scent of quality. What you may not know or at least think about are the different types of fabric label types out there, and what each says about the product as a whole. Following is an overview of the messages you are sending and each different label type. As you read through them, think about what each says regarding the existing work that you have done in getting your name out there. Which of these are, in fact, the right fit?

1. Woven labels

Woven labels blend the brand and other necessary information into the tag itself. Placement in relation to where the label comes in contact with the skin may be something that clothing manufacturers wish to consider as they prep these for rollout. One thing is for certain: they look classy. And when you are sending a classy branding message, however subtle, you distinguish your products from the rest of the cheaper quality selections out there. The key to a good woven label experiment is to get a number of possible sizes and looks and determine what works best for your product.

2. Embossed labels

These types of labels can look great whether you are doing athletic or more business casual type clothing. There is a certain degree of regality that comes with tagging your clothes in this manner, and while you may not think customers recognize it, they do, at least on a subconscious level. Embossed labels are versatile when it comes to color, and often more comfortable than woven when they come into contact with the skin. Of course, if you are not in the clothing business, but rather place mats or other home accessories, then these can offer a greater touch of sophistication.

3. Laser cut labels and badges

If precision and uniformity is important to your company, then you may wish to choose the laser cut label and badge route. Doing so is great for uniforms and general organizational activities. With laser cut labels and badges, it is much easier to consistently brand your company. There is a lot of freedom with imagery and letters with these badges, too.

4. Printed labels

Last but not least, printed labels give you a great deal of freedom with the information that you include on your labels as well as how you choose to present them and on what products you use them for. They are also extremely cost effective.

There is no right or wrong when it comes to fabric label types. Only what appeals most to you.

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